Do we hire for "FREE" media ?

New media includes social website, mobile apps and others. However, do these new media really free ? In my opinion it is depends on how you use it. For example, Facebook post. If you are just to post a status only then it will be free for use, but if you are going to promote your post, then you will need to pay for the extra service.

Today I would like to talk about is it necessary to hire a new media executive in a company. 

In my opinion is YES. Why say so ? 

If it is a small scale company it would just only need new media executive rather than PRPs and web master. This is because a new media executive can actually do PRPs and also web master job like do research about their company background, share information to audience, web designing and others. By hiring only new media executive, the company can actually save cost. Moreover, it would not easily affect the operation of the company because they will not clash with the PRP and web master since it is only a small scale company.

For a large scale company like MAS airline, new media executive is also needed other than PRPs and web master. PRPs job is to manage crisis, oraganize special events like press conference and others while web master job is to create website, manage website, manage user account, web designing and others.Since new media executive do all the work that PRPs and web master do, they can actually help out the PRPs and web master. This can actually help the company to run the daily operation effectively. Although need to pay extra salary by hiring new media executive, but if by hiring new media executive can help in company's daily operation to run smoothly, why not hire them ?

In conclusion, although there are other opinion on whether to hire a new media executive, but my personal opinion will still be YES. New media executive can be called as the "middle person" of PRPs and web master which means that they do what the PRPs and web master do. Although they are the "middle person", but their position is a part and parcel of a company's daily operation especially a large scale company like MAS airline.